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The keyword analysis stage of your video SEO lead-generation program is the most important step in the process. It begins when you identify the customer markets you wish to pursue through video SEO and the most valuable keyword phrases that potential customers in each market enter into the Google, Bing, or Yahoo search engines when they're looking for a company that offers the kinds of products or services that your business does. A customer testimonial video driven to page one of your most valuable search terms will have the added benefit of also pushing negative reviews about the company or the company's products to page two in Google search results or lower.
Once you have described your most valuable markets and the keyword phrases that correspond to them, our team will begin researching the video SEO opportunities for your business in each of your targeted markets. This will entail a comprehensive study of hundreds or thousands
of relevant search terms and, for each of these keyword phrases,
will include an assessment of its VSEO difficulty (how hard it will be to propel your video to the first page of YouTube, Facebook, Google, and other search engines) and a calculation of its search volume (how many prospects search for the targeted keyword phrase in an average week or month).
The team will then conduct an in-depth analysis of the VSEO potential for your video that will encompass customer demographic analysis and geographic market analysis. For corporate clients targeting global keyword phrases, we will conduct research to identify all variations of your brand names (this usually reveals many very unexpected ones); these results will guide us in designing video SEO campaigns to protect your brand names.
A customer testimonial video driven to page one for your most valuable search terms will have the added benefit of pushing negative reviews about your company or your company's products to page two or lower in Google search results.
We will also carry out non-branded keyword analysis as well as a comprehensive competitive analysis.
While the anchor keyword phrase you identify for each of your targeted markets is likely to generate a large volume of searches per month, similar keyword phrases, generating fewer searches, will also be targeted. In each campaign for a business that's trying to attract local customers, we include one anchor keyword phrase and five similar search terms. And when we design a campaign for a business who's targeting global keyword phrases, we incorporate 10 similar keyword phrases with the anchor search term.
During the keyword analysis stage, our team will make use of the customer demographic analysis to help identify the offer or call-to-action that other companies in your market have successfully made to prospects through offline adverting efforts or through online PPC (pay-per-click) campaigns (such as a 10% discount, a webinar invitation, etc.). If successful offers can be added to your video SEO campaigns, we will present these offers to you for your consideration.
With a tangible offer branded graphically to your video, when a prospect watches your video launch from the first page of their search results, they will be compelled to visit a corresponding VLP (video lead page) to take advantage of your time-limited offer.
The call-to-action marketing strategy used successfully in direct-response television advertising campaigns for decades has just recently been used in online video marketing campaigns with similar success.
Vmatrix client Techno CNC routinely offers a $1,000 discount on the purchase of CNC routers (retail value of a Techno CNC router ranges from $6,000 to $30,000). Prospects, who see the promotion mentioned in a press release, video title, or blog that launches from their search results, are drawn to visit the video lead page www.cnc-router-machines.com, where they must submit their contact information in an e-mail form or call a special toll-free phone number to qualify for the discount. Techno CNC receives in excess of $30,000 in new leads each month through the Vmatrix VSEO lead-generation program. And the video promoting a Techno CNC discount retains a first-page ranking for the keyword phrase "CNC router machines" (3,600 searches/month).
When all phases of our comprehensive research and analysis have been completed, Vmatrix will deliver to your team a detailed report of the results, along with our recommendations for VSEO opportunities that you should pursue in each of your targeted markets.
And because our research will contain a thorough review of the precise words and phrases your customers use when searching for your products or services, our report will have valuable information in all your marketing efforts: online and offline.
You can click on the image on the left to view the detailed B2B (business-to-business)
video SEO keyword analysis
that we carried out recently for the telephone sales training company ContactPoint.
And you can click on the image on the right to see the comprehensive B2C (business-to-consumer)
video SEO keyword analysis
that we recently conducted for the Paint Zoom™ paint sprayer.
Once you've decided on which VSEO opportunities you want to take advantage of, we will design a keyword and video deployment plan. This will include the scheduling of all keyword phrase permutation, modification, and updating. And it will also encompass creating all titles, descriptions, and keywords.
With the keyword analysis phase completed, we will construct your VLPs, re-edit your videos, and create your Vtracker™ account. Your campaigns will now be ready for successful launch.
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