It all began at Vmatrix, where we had the vision to tap into the enormous commercial potential of the Internet, and in the late 1990s we produced the world's first online marketing video. Our Emmy-award winning creative staff is unsurpassed in their ability to effectively tell your story with video. Our team of technologists have continually pioneered new and innovative ways to bring your video to the Web. Our video SEO experts are recognized as leaders in VSEO for both B2B and B2C marketing initiatives.
The synergy of these core competencies makes Vmatrix the most comprehensive provider of Internet video marketing solutions today.
Vmatrix produced a corporate marketing video for Sub-One, a manufacturer of corrosion-resistant coating for industrial pipes. The marketing video came to have a global impact on the company's international sales efforts.
After they saw that the English-language version of the video
(Click
to see a larger
view)
was getting their US sales team more meetings and helping them close more
deals, other Sub-One sales teams in Brazil, Spain, Hong Kong, Mexico, and Portugal
wanted translated versions
of the video to enhance their own e-mails, PowerPoint
presentations, and
trade show appearances.
Vmatrix produced the new versions: translating all graphics and narration in the video
for Sub-One. Those versions are helping Sub-One
expand its sales in Europe, the
Far East, and
throughout Latin America. Click here to view the new versions of the video:
in Portuguese in Mandarin Chinese in Spanish
View the original English-language
version of the video here, or please visit www.sub-one.com, where you can launch the video from the home page of the company's Website.
For years, product marketing videos produced by SureFire Flashlights were integrated successfully into direct-sales channels aimed at targeted customer groups in law enforcement and consumers interested in buying a bright flashlight for self defense. In the spring of 2010, however, SureFire realized that with the right search-optimization partner, they could deliver their videos to the same customer groups online through video SEO.
After identifying the best flashlight markets to pursue based, in part, on monthly search volume, Vmatrix successfully optimized the SureFire heavy-weapon-light HellFighter during the summer of 2010 and was recently hired to search-optimize another SureFire product video about 6PX Tactical flashlights. To see one of dozens of first-page rankings the 6PX Tactical video has achieved on page one of Google search results, click here.
Vmatrix produced two videos for the AngelBeds Website (www.angelbeds.com) in an effort to build brand recognition for the company in its ongoing fight for market share with market leader TempurPedic.
The first video, which auto-launches from the AngelBeds.com home page, builds brand: introducing AngelBeds as an affordable alternative to TemperPedic. The introductory video includes customer testimonials to reinforce the product's value. The second video was produced to help prospects in the later stage of the sales cycle. It walks viewers through a side-by-side comparison of the most popular products and the competitor's equivalent. It details features and benefits, provides a price comparison, and closes with the 90-day in-home trial.
Within one month after the videos were integrated into the AngelBeds.com Website, conversion rates jumped by 11%. Within 12 months, AngelBeds.com saw new customer conversions increase by 47% compared with the previous year.
Vmatrix managed field production for Branson Ultrasonics, an international manufacturer of plastics joining equipment, at the company's four manufacturing facilities, located in Germany, Mexico, the US, and China.
In addition to managing HDV (high-definition video) field production in four countries, Vmatrix produced a wide-screen Blu-Ray DVD for the company for integration into Branson's trade show booth and for distribution to prospects by direct mail as a DVD video brochure. Vmatrix exceeded the expectations of Branson's marketing team, which continues to use the "Branson Story" in all offline and online marketing efforts.
Vmatrix produced an HDV (high-definition video) about Horus Vision's industry-leading rifle scope reticles. Once produced, the video was migrated to Blu-Ray DVD media and integrated into a large plasma screen for the company's trade show booth. It was also integrated into the Horus Vision Website at www.horusvision.com, where it has become the site's most popular link, garnering thousands of viewers each month and convincing many prospects visiting the Horus Vision site to become customers.
In addition, partners, resellers, and industry reporters have republished the video in their podcasts, Websites, and blogs. To see an example of the valuable role Web republishing can play in an Internet marketing campaign, click here.
Finally, in an effort to keep competitors off of page one for brand-name keyword-phrase searches, Horus Vision managers asked Vmatrix to search-optimize the video for all popular keyword-phrase variations that included the company's name, including "Horus Vision Reticles" and ""Horus Vision".
Since it was first search-optimized in 2009, the Horus Vision product-marketing video has been viewed more than 20,000 times by potential customers who have launched the video after finding it in the first page of their search results on Google, Bing, Yahoo, or Facebook.
After a successful commercial broadcast and direct-marketing campaigns using video, AAA Flag & Banner sought a partner who could place their video in their Website and optimize it for specific flag and banner customer groups online.
After Vmatrix conducted an analysis of how customers search for flag and banner products, AAA Flag was convinced to pursue the most lucrative customer types through video SEO, including customers for vehicle wrap, pole banners, and large, outdoor advertising.
The result: the AAA Flag video appears on the first page of Google search results for dozens of valuable keyword phrases, driving new customers to the AAA Flag Website. To see one of many first-page rankings, click here.
